INTRODUCING YOU TO BUYERS

Years of experience and John's interest in keeping on top of the latest trends in real estate marketing has resulted in John developing a comprehensive marketing plan. Your property will receive maximum exposure and you will receive the best price available in as brief a period of time as possible. John's "Winning Edge" marketing plan includes the following:

Yard sign:
The lowly yard sign is really a critical component in the marketing of your home. Research shows that 24% of buyers locate the home they purchase through the yard sign. John ensures that the highly respected and distinctive red, white and blue RE/MAX sign will be displayed prominently on your property. Also, John will place a custom designed 'topper' on your yard sign providing a brief description of your property.

Info tube:
John will attach a plastic information tube to your yard sign and supply you with flyers to distribute via the tube. These information sheets provide a photo and a description of your home that are helpful in informing buyers about the features of your property and encouraging the buyer to call John for an appointment to view.

Highlight Booklets:
John will prepare comprehensive color photo highlight booklets, which will be displayed in your home in a plexiglass rack for the benefit of the buyers who will be viewing your property. Also, John will be providing you with a tasteful floor sign requesting that buyers please remove their shoes and refrain from smoking while in your home.

Agent's Open House:
All members of the Victoria Real Estate Board are invited to tour your home on a specific date and time and are given a highlight sheet on your property. The Agents Open House gives John the opportunity to introduce your property to all the Realtors while providing you with feedback as to condition and price.

Multiple Listing Service (MLS):
Your home will be featured on an ongoing basis until sold in the MLS book, MLS computer system and on the MLS Internet site. The MLS system is a powerful service that exposes your home and property to approximately 1091 Greater Victoria Realtors and their clients.

Internet:
In addition to your property being featured (including 9 color photos) on the Victoria Real Estate Board's web site www.mls.ca, John will ensure that your property is featured on the RE/MAX Camosun home page www.remax-camosun-victoria-bc.com/westside as well as on his web site, including 25 color photos in a slideshow format at www.johnvernon.com.

Newspaper Advertising:
Newspaper advertising, if properly planned, forms an integral part of a balanced marketing plan. John has learned over the years how to strike a balance between overexposing and underexposing your property in the print media. To put a fresh face on his newspaper advertising, John rewrites his ads regularly and guarantees that your property will receive balanced exposure in both the local newspaper and the Real Estate Victoria. The Real Estate Victoria is the only publication in Greater Victoria specifically dedicated to real estate sales.

Networking:
Networking is, without a doubt, the single most important aspect of marketing. Research shows that over 60% of buyers locate their new home through a Realtor with 25% of these sales developing through the listing office. John recognizes the importance of networking and prides himself on maintaining excellent relations with his fellow real estate agents. John meets regularly with the other Realtors in his office as well as agents from other companies. John is a member of the Vancouver Island Network www.vanislandrealestate.com - a team of highly regarded Realtors who represent the major cities and towns throughout Vancouver Island and the Gulf Islands. The network maintains a web page and produces a color brochure, that is distributed to RE/MAX agents throughout the country, on the BC Ferries, at tourism information offices and in many hotels and motels on Vancouver Island.

Community Involvement:
John has coached children's sports teams for many years and speaks to a variety of community groups as well as appearing as a regular quest speaker on a local radio real estate talk show.

Full Time Administrative Assistant:
John is supported by a full time administrative assistant who frees John to devote his energies to the marketing of your property. A receptionist is on duty at the RE/MAX office 7 days per week and John is available after normal business hours by pager and cellular phone.

Full Time Buyer Specialist:
John is also supported by a licensed full time buyer specialist who, in collaboration with John, will provide her undivided attention to finding buyers the perfect property at the right place.

Progress Reports:
John will be in touch with you regularly to keep you apprised of changing market conditions, recent sales of comparable properties and new listings on the market. In addition, John will provide you with feedback after every showing so that you will be aware of each prospective buyer's comments on your property.

Simply the Finest Service:
John guarantees honest, enthusiastic, courteous, professional service and proven results - always. For more information about how John can connect you to buyers - contact John today.